Logo design

Linked to the University of New South Wales, The Population Health & Use of Medicines Unit collect and research data on the use and efficacy of medicines in Australia.

The 'tablet people' are a visual link to the population and the medicines prescribed, and the five 'heads' reflect the star positions of the Southern Cross.

BabelSoft are computer network consultants.

Although the client's brief was quite specific - to use the # symbol with dots on the junctions - the overall logo design and typeface was developed by Ethos.

Implement is an independent consultancy providing project management and change management services to the telecommunications, IT, energy, and manufacturing sectors.

The 'tick' represents the thorough, organised, and focussed approach taken by Implement to deliver measurable business results.

Knowledge Matters specialises in consulting and training services for the executive search industry.

The logo represents the font of knowledge. 'Matters' was italicised to give extra emphasis to its split meaning, and the client's belief in the benefits and power of well researched information.

Copernican is named after the 15C astronomer, Copernicus, who is remembered for his (then) unconventional theory that the Earth rotated around the sun. He is also considered to be one of the first financial engineers.

Having designed the original Copernican logo, the Copernican Water logo was developed for Copernican's activities related specifically to the financing of water infrastructure projects around Australia.

CANNEX is an independent Financial Services Research Group providing specialist services to Australia's 350 plus financial institutions, government departments, media and finance professionals.

CANNEX calculate star ratings across a range of financial products, with ratings ranging from one to five stars.

The Allocation Shares logo was developed for an Employee Share Plan for NRMA Insurance.

The catch line used the 'HELP' theme that NRMA were running at the time of the Allocation.

The logo was used on a broad range of related Share Plan documents which were also designed and produced by Ethos.

The 'Planning Your Success' logo was used by AIG (formerly NRMA) to flag an employee performance/ appraisal scheme.

The logo relates to the circular nature of the process, the energy generated by the scheme, and the enthusiasm of the HR team responsible for it. Colours were chosen to best represent the three focus areas: red for activity, green for growth, and blue – NRMA's corporate colour.